As a social media manager, I designed and executed social media strategy for the luxury skincare brand. I posted content and stories daily along with researching and collaborating with influencers on both paid and organic projects. I have also been leading community engagement efforts to increase accounts reached by 880%, content interactions by 176% and followers by 6.5%
May 2021 - August 2021
As part of my marketing internship, I took & edited photographs, created stop-motion videos and wrote captions for all Utz Brands Instagram, Facebook and Twitter accounts (@utzsnacks, @realzappschips, @ghsnacks, @realdirtychips, @golden_flake and @tortiyahs)
May 2018 -August 2018
Stylish, comfortable athleisure that helps healthcare workers access the gear they need to fight COVID-19.
A project created by my UNC FashionMash Product Design class.
We made a huge pivot to designing in a virtual environment after the COVID-19 crisis closed campus. In just a few weeks, we designed a full line of athleisure products utilizing an on-demand manufacturer. Then, we designed and launched an online store. This has given us not only the chance to study on-demand fashion e-commerce—and retail in the midst of a crisis—but to create a line of products with a community focus. All the proceeds from our designs will benefit healthcare workers in need of PPE, so that we can help take care of those who are risking their lives taking care of others.
FluidityDesigns.com is a line of easy-wear athleisure apparel that carries the message of hope and resiliency. Whether you are at home or on the front lines, we hope these designs bring you a sense of comfort, style, and community. Please join us in supporting our healthcare professionals as you stay in for those who can't.
View my designs below:
Copyright © 2023 Gabrielle Vera Photography - All Rights Reserved.
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